With the help of marketing automation, businesses are now able to deliver customer communication that is not only timely and relevant but also individualized and efficient. Among the most effective tools in this area today is Go High Level – a comprehensive marketing solution that enables companies to automate their email and SMS marketing efforts for enhanced lead generation, customer retention, and conversion rate optimization. But in order to seize the full potential of Go High Level, businesses usually have to turn to Go High Level experts – professionals who are well versed with the automation features of the platform and can design workflows that can enhance marketing ROI.
Go High Level experts play a crucial role in assisting businesses in the automation and enhancement of their email and SMS marketing to deliver the right message to the right person at the right time. With their skills, they can create complex workflows that include automated drip sequences and integrate AI-driven segmentation to make sure that campaigns are as engaging and efficient as possible. With their knowledge, businesses can reduce the time they spend on tasks, decrease costs, and gain better marketing results.
Why You Should Use Email & SMS Marketing Automation?
At the time of writing, email and SMS marketing are still among the most popular digital marketing tools. For example:
For every dollar spent, email marketing provides an average return on investment of $42.
SMS marketing has a penetration rate of more than 98% and texts are read 90% of the time within three minutes.
This is because handling these campaigns manually is both time-consuming and not very efficient. This is where automation comes in – with Go High Level, businesses can compose and send highly personalized messages to hundreds of recipients without having to exert effort to do so manually.
It is important to note that many businesses will decide to hire a Go High Level expert to handle their email and SMS marketing automation. A Go High Level expert makes sure that all the campaigns are planned and executed in a strategic manner, personalized and in automation to help businesses engage with customers at critical moments in the buying process.
The Roles of Go High Level Expert in Email & SMS Automation
1. Creating Automated Workflows
A Go High Level expert develops specific workflows that enable the full automation of email and SMS marketing processes. These workflows can:
- Define the actions that the business will take when a new subscriber is added to the list, for example, send them a welcome email or SMS.
- Automate follow-ups based on user interactions (e.g. abandoned cart reminders).
- Define the actions that should occur after a lead has signed up for a webinar, for instance.
- Create drip sequences to engage leads at different stages of the buying process over time.
Go High Level’s advanced automation means that businesses can convert leads to customers much quicker and that every interaction is handled smoothly.
2. Campaigns for Increased Effectiveness through Personal ization
To make email and SMS campaigns as effective as possible, personal ization is key. A Go High Level expert:
- Uses dynamic variables to customize the emails/SMSs that are sent to the customers and this includes the customer’s name, their interests, and purchase history.
- Divides the contacts based on the behavior, demographics and interaction so that they can be sent different types of emails.
- Automates systematic sender emails, birthday discounts and re-engagement emails per individual customer.
This level of personal izati on boosts the CTR, opening, and conversion rates of the campaign to make automation more valuable and customer-focused.
3. Deliverability & Compliance Optimization
An incorrectly executed email or SMS campaign may face the following challenges:
- Emails being delivered to the spam folder.
- SMS messages can be blocked due to non-compliance with certain regulations.
- Customers may unsubscribe because they are receiving too many communications.
A GoHighLevel expert makes sure:
✔ Emails are authenticated by setting up SPF, DKIM, and DMARC records to enhance delivery.
✔ SMS campaigns are compliant with laws such as the TCPA (Telephone Consumer Protection Act) and the GDPR (General Data Protection Regulation).
✔ The customers are properly placed into proper flows so that they only receive desired communications, avoid opt-outs and spam complaints.
The Role of Go High Level Virtual Assistant in Marketing Automation
Although Go High Level expert is more concerned with the strategy and optimization of the campaigns, Go High Level virtual assistant is actively involved in the daily execution of marketing tasks. Companies that require continuous campaign management usually purchase their marketing tasks from a Go High Level virtual assistant to attend to:
- Maintaining email and SMS lists (integration/deintegration of contacts, data purification).
- Tracking the performance of the campaigns (opens, clicks, conversions).
- Sending out email/SMS broadcasts according to the campaign schedules.
- Testing different subject lines of emails and SMS to determine the best results.
- Handling of customer complaints and responses from email/SMS feedback.
With a Go High Level virtual assistant, businesses can execute marketing campaigns to the best effect without overloading their internal teams. This allows them to expand without a decline in the quality of services offered to customers.
Advanced Strategies an Expert Can Implement on Your Account in Email & SMS Marketing with GoHighLevel
A GoHighLevel expert does not only set up automation, they also make sure that the campaigns are optimized to work at their best. Some of the advanced strategies they use include:
1. Lead Scoring & Segmentation with the Use of AI
- Lead scoring is the process of assigning scores to leads based on their behavior and this helps businesses to focus on the right customers.
- AI-enabled segmentation: Leads are grouped based on their behavior and actions and then sent the right information at the right time.
2. Integrated SMS & Email Marketing for Cross-Channel Marketing
GoHighLevel experts implement cross-channel marketing approaches, rather than using email and SMS as standalone channels. How GoHighLevel experts use cross-channel marketing strategies in your marketing plan:
- If an email is not opened, send a follow-up
- Use SMS reminders for time-sensitive offers and webinars such as those that are set to start soon.
- Integrating email, SMS, and Facebook Messenger automation for a smoother customer engagement.
This kind of multifaceted approach keeps the customer from missing any important information.
3. Behavioral Triggers for Hyper-Relevant Messaging
GoHighLevel experts create triggers that automatically deliver messages whenever the customer takes an action:
- Cart Abandonment Reminders – If a customer puts an item in the cart but does not check out, they will be sent a personalized email or SMS.
- Re-engagement Campaigns – If a lead has been inactive for 30 days, an automated email or SMS will be sent to try and re-engage the lead.
- Appointment Confirmations & Reminders – Customers are automatically sent reminders before scheduled calls or meetings.
These automated responses help to regain lost sales, increase interaction, and boost the rates of customer retention.
Why Should Companies Work with a GoHighLevel Expert?
In order for businesses to get the most out of their email and SMS marketing automation, it is crucial to work with a GoHighLevel expert. Here’s why:
- It saves time and reduces manual work – Automation prevents businesses from spending valuable time on repetitive tasks.
- Increased Customer Engagement: This is because the use of automated emails and SMS with personalization can increase conversion rates.
- It reduces human error: This is because automated workflows are consistent and will not forget to follow up or send the wrong message.
- It improves revenue: This is because well-optimized campaigns will result in better lead conversions and repeat business.
- It guarantees compliance and deliverability: Experts make sure that businesses do not end up in the spam folders, opt-outs, and legal consequences of
Conclusion
With the help of the email and SMS marketing automation, businesses can now effectively target their audience and increase the chances of customer engagement in today’s competitive market. But to unleash the full potential of GoHighLevel’s automation, businesses need a GoHighLevel expert who can set up, optimize, and improve their marketing workflows.
Further, outsourcing repetitive marketing tasks to a Go High Level virtual assistant helps businesses to maintain campaign consistency, analyze data, and concentrate on strategy without being overwhelmed by daily execution.